"A household residing in north London wants to find an extraordinary and experienced instructor to guide their smallest child on his early path to growing into an British gentleman."
Looking at this post, you might easily skip the phrase "first-steps" as mere an expression.
But, it might be the most significant part of this distinctive job advert, as it seeks to hire a mentor for a one-year-old.
Hundreds of submissions have already been submitted since the unidentified family posted their search for the £180k-a-year tutor, who needs to be "an exceptional individual".
In recent few weeks, the post has attracted attention across the news, with several asking why?
Progressive Approach
The CEO, chief executive of an education consultancy, which is assisting the family in their quest, said that in spite of early scepticism, he viewed the idea "visionary", and "advanced".
When he met the family, he said they appreciated the atypical character of their requirement, and how young their son is.
But, they stated that they "preferred not to postpone any longer" to get a tutor, as they had waited until their elder sibling was five, and by that age "cultural conditioning had already set in".
What exactly did the family refer to by "cultural bias"?
It's "everything", he answered. "The way you eat, how you speak".
He explained the firstborn had absorbed "extremely delicate, unspoken signals" from the family, and had taken on their cultural habits. The family explained to Adam they did not want the same situation to happen again with their new baby.
The intention: To bring in a British tutor, who must speak with Received Pronunciation, to shape the baby from the very start.
Subtle Influence
"A lot of the learning at the start here is somewhat acquired indirectly," said the CEO.
It's through this osmosis that the family are expecting the child will acquire the British traits they aim to impart.
The consultant noted the tutor must be an individual who went to "prestigious academies – similar types of schools as the family hope to send their son to".
"The educator must be the right kind of person, they'll be carrying out things they aren't even aware they're doing, simply by nature," he added.
Money No Object
The family told the expert the chosen tutor should ideally also have understanding of or interest in equestrian activities, alpine skiing, artistic pursuits and musical activities so as to shape the child in a wide range of passions.
Additionally though, he said the family desired the tutor to register the child on a range of lessons so the child would be "pony-riding and starting an tool by the time they are about three years old".
In the family's minds, helping their son develop into a "UK sophisticate" will result in achievement and open doors.
"Taking into account the rights and wrongs of that, because it's definitely a class statement," he adds.
But, despite all this tutelage in "Britishness", could the child absorb so-called cultural bias from the international family he lives with in any case?
"Certainly", said the CEO. "The parents understand this could fail, but they've simply adopted the view of, 'let's give it a go and we should start as quickly as we can', because the cost of it is irrelevant," he explained.
Impractical
A number of in the tutoring industry who have similar concerns.
Another CEO, CEO and founder of Blue Education, who also offer private tutors, stated that "the development of embracing two identities, or actually, becoming oneself, is something that must be experienced personally, not designed."
He explained that he had relocated from the Far East to the UK at the age of seven, and had been educated knowing and practicing two backgrounds. He went on to be educated at the University of Cambridge.
"The concept that a single person can serve as a representation of UK identity, a person who can possibly impart the attributes of a English gentleman onto a infant child, strikes me as idealistic and unfeasible," he stated.
"From my perspective, employing a quintessentially British tutor from early childhood will will not necessarily create the goal they hope for.
"I did not have that kind of mentor, and however I have been privileged enough to live many of the experiences they desire for their son."
He stated: "The fact is, cultural identity cannot be imposed from the outside influences; it must be selected, and it must come from within."
Purchasing UK Culture
Naturally, English culture is something Adam hopes can be taught – and marketed.
"I think the fact that the global community views us in this light is something that we should be cherishing|valuing|appreciating
